#ThinkBeforeYouClick Dogs Trust UK Campaign - illegal puppy farming and trafficking awareness

Here it is, the powerful campaign I worked on together with Dogs Trust and Dam Digital media agency. It is called #ThinkBeforeYouClick to educate the public on buying dogs online.

I am so thrilled to see this online, largely because I love collaborating with charities but more so because this is a subject that needs to garner more awareness yet there is a long way to go.

The British public are inherently dog lovers, they are also all very active online. This means that the desire to own things at the click of a button comes directly into conflict with the ethics of puppy rearing.

Watch on to see how an innocent "purchase" online could just be feeding the cycle of illegal dog farming.